Discussion:
Marketing, KDE PIM and You
(too old to reply)
Stephen Kelly
2010-01-12 21:32:44 UTC
Permalink
(Sorry, forgot to add promo-team to recipients first time around)

Hi,

One of the topics of the recent Osnabrueck meeting (dot article on the way)
was on marketing KDE PIM, how KDE PIM fits into the rebranded kde, what we
can do about the image and perception of the community and the applications
around KDE PIM.

http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting

Some of the action items on the list are

* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and I
don't have to learn how it all works :).

* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish, we're
going to put together a few of them and send them to blauzahl. The questions
are always the same, so I'll post the question list and poke people to
answer them.

* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim one.
I'm for the former. I could probably get some of the videos I've made before
onto youtube if I had an answer to some of the mysteries of this one.

* Contact journalists with links to information about the cool stuff we're
doing. Martin Feilner was receptive of the links we've already given, and we
can keep that up, and can consider making more paths to users in that kind
of direction.

* Make sure the kde marketing people have information about what is going
into releases. tokoe to check the existing content of the release
announcement and feature guide in re kde pim and particularly kaddressbook
and help updating it if necessary.

* Make sure packagers can easily discover how to correctly configure their
platform so that kdepim/akonadi can work flawlessly. Configuration errors
are often the first contact users have with kde pim and that reflects badly
on what we are creating. tokoe to create a README.packagers and toma to
point kde-packagers to it.

* KDE PIM welcome dude. When we have a new contributor to the mailing lists
we should have someone who will serve as a sort of "mentor" to guide the new
contributor around the bewildering amount of stuff going on, tools etc. The
wiki says tom, but I thought that was to be Thorsten. *shrug*.

Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?



All the best,

Steve.



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James Cain
2010-01-12 21:00:29 UTC
Permalink
Post by Stephen Kelly
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and
I
don't have to learn how it all works :).
I for one would be glad to work with someone on how all of this integration
can be done, or perhaps manage it myself. Either way, feel free to get in
touch with me if / as needed.
Post by Stephen Kelly
* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish, we're
going to put together a few of them and send them to blauzahl. The
questions
are always the same, so I'll post the question list and poke people to
answer them.
* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim one.
I'm for the former. I could probably get some of the videos I've made
before
onto youtube if I had an answer to some of the mysteries of this one.
*
*What I envision is having separate playlists within the Youtube channel to
foster a kink of "channels with the channel" idea. So any links (yes yes
please send them!) you have to KDE Pim videos I would gladly make them their
own separate playlist. This would seem to give us the best of both worlds.

Also, it will make it easier to maintain a cohesive presentation and a
one-stop-channel for all KDE-related video things. So I would set up a KDE
Pim playlist, a KDE Multimedia playlist (heads-up Amarok and Bangarang
people!), Plasma, Games, etc etc. as needed and as it made sense to do so.
*
*
Post by Stephen Kelly
Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?
That's my 2 cents :)

- James Cain
Justin Kirby
2010-01-12 23:43:38 UTC
Permalink
Hi Steve,

I'd like to throw a +1 at the idea of utilizing the main KDE YouTube channel
instead of starting another one.

A totally separate idea that I've been thinking a bit about for our promo
efforts in general is to identify target audiences/users and then actively
track them down and market to them specifically.

For example, are you trying to attract large corporations, the average home
user, the geek crowd, college kids, etc...? All of those different groups
would need drastically different messaging to get them interested in KDE
PIM. You'd need different angles for linux versus Mac/Windows users too if
you're porting all your apps there. Anyhow, I know that's not a super clean
cut list of steps for instant promo success but hopefully they're helpful
things to keep in mind when building some of the other content you
mentioned below :)

Justin
Post by James Cain
Post by Stephen Kelly
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and
I
don't have to learn how it all works :).
I for one would be glad to work with someone on how all of this integration
can be done, or perhaps manage it myself. Either way, feel free to get in
touch with me if / as needed.
Post by Stephen Kelly
* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish,
we're
going to put together a few of them and send them to blauzahl. The
questions
are always the same, so I'll post the question list and poke people to
answer them.
* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim
one.
I'm for the former. I could probably get some of the videos I've made
before
onto youtube if I had an answer to some of the mysteries of this one.
*
*What I envision is having separate playlists within the Youtube channel
to foster a kink of "channels with the channel" idea. So any links (yes yes
please send them!) you have to KDE Pim videos I would gladly make them their
own separate playlist. This would seem to give us the best of both worlds.
Also, it will make it easier to maintain a cohesive presentation and a
one-stop-channel for all KDE-related video things. So I would set up a KDE
Pim playlist, a KDE Multimedia playlist (heads-up Amarok and Bangarang
people!), Plasma, Games, etc etc. as needed and as it made sense to do so.
*
*
Post by Stephen Kelly
Another item which was not on the list is "get feedback/pointers/ideas
from
the kde promo folks". So, any thoughts?
That's my 2 cents :)
- James Cain
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Sebastian Kügler
2010-01-12 23:45:45 UTC
Permalink
[CC:ing kde-promo]

Good to see this topic discussed during the meeting. :)
As you might have expected, I have some further input on some of the topics, mostly
from experience with promoting other KDE components, and KDE itself.
Post by Stephen Kelly
One of the topics of the recent Osnabrueck meeting (dot article on the way)
was on marketing KDE PIM, how KDE PIM fits into the rebranded kde, what we
can do about the image and perception of the community and the applications
around KDE PIM.
It's also very important to think about positioning of KDE PIM, and what it is that
you want to promote. I think there are two main "products"

- KDE PIM applications (KMail, Kontact, etc.)
- KDE PIM as development platform (Akonadi, kdepimlibs)
- developers (both community and companies)
- users

That's pretty trivial so far. Where it gets interesting is I think the "new
platforms" (Windows, Mac) and the mobile space. There are some interesting questions
to be answered here:

- What are the expectations of {developers,users} on these platforms?
- Can KDE PIM as it currently stands cater to them?
- Does it make sense to focus on a certain group?
- How will the move to Akonadi (a.k.a. "The Promised Land") affect the user
experience of existing users?
- Should we be careful ("this is the first akonadi-based KMail, it's going to be a
bumpy ride, be prepared") or bold ("This is the best thing since sliced bread was
invented, it rocks."). Probably some middle ground needs to be found
- What are the long term advantages?
- What might be short-term regressions?
- "Kontact (KMail, Akregator, ...) is powered by KDE"
- Kontact is part of the KDE Software Compilation
- KDE Kontact, or KDE KMail as "product" names, short "Kontact"

So KDE is the overarching brand, KDE SC is the whole package, Kontact falls under the
KDE umbrella brand, and Kontact is an application powered by KDE (meaning "builds on
the KDE development platform").
Post by Stephen Kelly
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
Some of the action items on the list are
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and
I don't have to learn how it all works :).
Lydia and Alexandra can probably give you very good tips for this.
Post by Stephen Kelly
* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish, we're
going to put together a few of them and send them to blauzahl. The
questions are always the same, so I'll post the question list and poke
people to answer them.
The problem is usually response time of people. Believe it or not, many people don't
easily find the time to answer interviews. Assuming people are motivated, you get
much more interesting interviews with personalized questions, and poking a bit behind
the answers.

Articles can be posted to the Dot. Something that strikes me is that there are a lot
of very high quality blog entries coming along on Planet KDE. The Planet has a really
good coverage (80K hits / day). Much of the content is definitely also Dot quality
(in fact I asked myself some times why a certain blog post wasn't just promoted to a
Dot article).
If you consider that, the process of getting it up on the Dot is quite easy. You can
submit the stories via the content management system on dot.kde.org (it's running
Drupal) and drop a note to dot-***@kde.org. The story will then be reviewed
(usually within two or three days), language streamlined, webmonkey'd and it goes up.
Good and interested in-depth stories on the Dot get often picked up by journalists
from bigger news sites.
As to print, there are also some magazines that are eager to get first-hand articles
into their hands. If anyone is interested in writing an article for a magazine, I can
provide contacts who will probably be very interested.
Post by Stephen Kelly
* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim one.
I'm for the former. I could probably get some of the videos I've made
before onto youtube if I had an answer to some of the mysteries of this
one.
People often also ask for an .ogv version, good to make that available as well.
Post by Stephen Kelly
* Contact journalists with links to information about the cool stuff we're
doing. Martin Feilner was receptive of the links we've already given, and
we can keep that up, and can consider making more paths to users in that
kind of direction.
We have the KDE press channel, a mailing list with about 60 assorted journalists. We
keep that one low-traffic, and only post pointers to make it really quick to read.
It's a very effective way of getting timely coverage. There are also regular requests
for more information and people write follow-up articles.
This can of course also be used for promoting KDE PIM better.
Post by Stephen Kelly
* Make sure the kde marketing people have information about what is going
into releases. tokoe to check the existing content of the release
announcement and feature guide in re kde pim and particularly kaddressbook
and help updating it if necessary.
That's critical, yes. Release notes are widely spread, so you get a lot of bang for
the effort put into that. Actually, for the 4.4 release due at the beginning of
February (relnotes should be done late this month to give translators time to
translate it into as many languages as possible). Here it would really help to have a
piece of text contributed to the visual guide that explains the new KAddressbook,
given that it debutes Akonadi in a released KDE PIM.
Post by Stephen Kelly
* Make sure packagers can easily discover how to correctly configure their
platform so that kdepim/akonadi can work flawlessly. Configuration errors
are often the first contact users have with kde pim and that reflects badly
on what we are creating. tokoe to create a README.packagers and toma to
point kde-packagers to it.
* KDE PIM welcome dude. When we have a new contributor to the mailing lists
we should have someone who will serve as a sort of "mentor" to guide the
new contributor around the bewildering amount of stuff going on, tools
etc. The wiki says tom, but I thought that was to be Thorsten. *shrug*.
Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?
There you go :)
--
sebas

http://www.kde.org | http://vizZzion.org | GPG Key ID: 9119 0EF9
_______________________________________________
KDE PIM mailing list kde-***@kde.org
https://mail.kde.org/mailman/listinfo/kde-pim
KDE PIM home page at http://pim.kde.org/
Lydia Pintscher
2010-01-12 23:57:04 UTC
Permalink
Post by Sebastian Kügler
Post by Stephen Kelly
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and
I don't have to learn how it all works :).
Lydia and Alexandra can probably give you very good tips for this.
Yes, of course! Just ask if you have a question. Or lets get a few
people together to discuss some basics. I've seen some nice stuff has
been started already. Very cool!


Cheers
Lydia
--
Lydia Pintscher
Amarok community manager
kde.org - amarok.kde.org - kubuntu.org
claimid.com/nightrose

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Kevin Krammer
2010-01-13 10:53:22 UTC
Permalink
Post by Sebastian Kügler
[CC:ing kde-promo]
Post by Stephen Kelly
* Getting videos onto youtube. There is already information on techbase
on how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim
one. I'm for the former. I could probably get some of the videos I've
made before onto youtube if I had an answer to some of the mysteries of
this one.
People often also ask for an .ogv version, good to make that available as well.
Right.
I think we had a discussion on kde-promo long these lines some months back as
well.
Probably best to upload the original to blip.tv so it is available in the
original format as well as Flash *and* upload to YouTube for making it easier
to find.

Cheers,
Kevin
--
Kevin Krammer, KDE developer, xdg-utils developer
KDE user support, developer mentoring
Sebastian Kügler
2010-01-13 11:27:27 UTC
Permalink
Post by Kevin Krammer
Post by Sebastian Kügler
[CC:ing kde-promo]
Post by Stephen Kelly
* Getting videos onto youtube. There is already information on techbase
on how to create videos. I'll try to poke people a bit to make them.
Open question is whether to use the kde youtube account or set up a
kde pim one. I'm for the former. I could probably get some of the
videos I've made before onto youtube if I had an answer to some of the
mysteries of this one.
People often also ask for an .ogv version, good to make that available as
well.
Right.
I think we had a discussion on kde-promo long these lines some months back
as well.
Probably best to upload the original to blip.tv so it is available in the
original format as well as Flash and upload to YouTube for making it
easier to find.
Yep, I think that's the most sensible approach. People asking for .ogv versions are
usually pretty keen on not using Flash.
--
sebas

http://www.kde.org | http://vizZzion.org | GPG Key ID: 9119 0EF9
_______________________________________________
KDE PIM mailing list kde-***@kde.org
https://mail.kde.org/mailman/listinfo/
Alexandra Leisse
2010-01-17 01:29:08 UTC
Permalink
Post by Sebastian Kügler
Post by Kevin Krammer
Post by Sebastian Kügler
[CC:ing kde-promo]
Post by Stephen Kelly
* Getting videos onto youtube. There is already information on techbase
on how to create videos. I'll try to poke people a bit to make them.
Open question is whether to use the kde youtube account or set up a
kde pim one. I'm for the former. I could probably get some of the
videos I've made before onto youtube if I had an answer to some of the
mysteries of this one.
People often also ask for an .ogv version, good to make that available as
 well.
Right.
I think we had a discussion on kde-promo long these lines some months back
as  well.
Probably best to upload the original to blip.tv so it is available in the
original format as well as Flash and upload to YouTube for making it
easier  to find.
Yep, I think that's the most sensible approach. People asking for .ogv versions are
usually pretty keen on not using Flash.
I am seconding this one. Please, note the AND here. ;)

Playlists are a very smart way of grouping own and 3rd party material
into the official KDE channel (both on YouTube and blip.tv), I am all
for it.

Alex
--
Alexandra Leisse
Sent from La Jolla, CA, United States

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James Cain
2010-01-19 01:31:39 UTC
Permalink
Post by Stephen Kelly
Post by Sebastian Kügler
Post by Kevin Krammer
Post by Sebastian Kügler
[CC:ing kde-promo]
Post by Stephen Kelly
* Getting videos onto youtube. There is already information on
techbase
Post by Sebastian Kügler
Post by Kevin Krammer
Post by Sebastian Kügler
Post by Stephen Kelly
on how to create videos. I'll try to poke people a bit to make them.
Open question is whether to use the kde youtube account or set up a
kde pim one. I'm for the former. I could probably get some of the
videos I've made before onto youtube if I had an answer to some of
the
Post by Sebastian Kügler
Post by Kevin Krammer
Post by Sebastian Kügler
Post by Stephen Kelly
mysteries of this one.
People often also ask for an .ogv version, good to make that available
as
Post by Sebastian Kügler
Post by Kevin Krammer
Post by Sebastian Kügler
well.
Right.
I think we had a discussion on kde-promo long these lines some months
back
Post by Sebastian Kügler
Post by Kevin Krammer
as well.
Probably best to upload the original to blip.tv so it is available in
the
Post by Sebastian Kügler
Post by Kevin Krammer
original format as well as Flash and upload to YouTube for making it
easier to find.
Yep, I think that's the most sensible approach. People asking for .ogv
versions are
Post by Sebastian Kügler
usually pretty keen on not using Flash.
I am seconding this one. Please, note the AND here. ;)
Playlists are a very smart way of grouping own and 3rd party material
into the official KDE channel (both on YouTube and blip.tv), I am all
for it.
Alex
--
Alexandra Leisse
Sent from La Jolla, CA, United States
The playlists idea is a good one IMHO. Currently there are Playlists (that I
think of as "specific channels within the channel) for the following:


- KDE Software Compilation (for SC-specific videos like KWin, Plasma,
etc.)
- KDE Community (at present kind of a catch-all category for everything
else)
- Multimedia (Amarok, Bangarang, etc)

I would simply create a KDE PIM channel when the content gets released.
Ideally there would also be KOffice playlist and, really, anything else we
can think of that should have it's own category. Maybe KDE Games, etc.
Again, these will get added as content becomes available *hint hint*

I will follow suite with Blip.tv.

- James
Stephen Kelly
2010-02-03 10:41:53 UTC
Permalink
Hi,

Sorry it has taken so long to follow up on this. Thanks for the replies,
pointers and offers for help. I know the focus of kde-promo at the moment is
4.4 stuff, but I wanted to get this out so it's done and we can come back to
it.

I'll start the page on communitybase as suggested by Aaron with stuff we
discussed at Osnabruck last month. Hopefully I can do that later today.
Stuff relevant to padams' presentation is probably a good start.

Some more summary, open issues other feedback:

Readme file for packagers of kde pim has been created and kde-packagers have
been notified. This will hopefully reduce the amount of user pain with
misconfigured setups.

http://websvn.kde.org/trunk/KDE/kdepim/README.packagers?view=markup

I poked tokoe again about reviewing/adding to the kaddressbook/pim section
of the release announcement/feature guide. I know it's in google docs
somewhere but I can't find it. Can someone paste the relevant paragraph here
to make it easy?

It's likely content from here is useful:
http://tokoe-kde.blogspot.com/2009/09/kaddressbook-and-akonadi-in-
kde-44.html

Is it too late to add content to the feature guide? I saw that the release
announcement is being sent to translators, so I presume that's stable.

I'll write some sort of example application when I get back to Berlin of a
different way to handle pim data than how we currently handle it. I
encourage other kde pim developers to do the same. It doesn't have to be in
a releasable state. The idea is to show what is possible using
nepomuk/akonadi and make a blog and screenshot or video about it and ask
some planet readers to become new developers and run with the idea or add
their own. kde pim does not need to be boring like kontact currently is. We
can have smooth corners and colourful buttons too.
Post by Anne-Marie Mahfouf
People update their Google Contacts from their iPod, they want to see the
update in Kontact. How does that work?
I'll poke Savago to make a video or write something about this.
Post by Anne-Marie Mahfouf
- What are the expectations of {developers,users} on these platforms?
- Can KDE PIM as it currently stands cater to them?
- Does it make sense to focus on a certain group?
I believe the kde pim platform caters to developers now and that's something
I think we agreed in Osna8 to be a good target group. The trick now is to
get the message out about how to get started and what can be possible.
Post by Anne-Marie Mahfouf
- How will the move to Akonadi (a.k.a. "The Promised Land") affect the user
experience of existing users?
- Should we be careful ("this is the first akonadi-based KMail, it's going to be a
bumpy ride, be prepared") or bold ("This is the best thing since sliced bread was
invented, it rocks."). Probably some middle ground needs to be found
- What are the long term advantages?
- What might be short-term regressions?
KDE PIM 4.5 will fix some old bugs and inevitably add some new ones. We
won't be sure what they are until later in the 4.5 cycle, but with so much
newness, err on the side of caution and be careful, not bold.
Post by Anne-Marie Mahfouf
Post by Stephen Kelly
Martin Feilner was receptive of the links we've already given, and
we can keep that up, and can consider making more paths to users in that
kind of direction.
We have the KDE press channel, a mailing list with about 60 assorted journalists. We
keep that one low-traffic, and only post pointers to make it really quick to read.
It's a very effective way of getting timely coverage.
Yes, Martin is also already on the kde press channel. From the feedback he
gave, it is also useful to receive a note from developers about cool stuff
they're doing. I'll try to prod people about writing to the press list in
the future when there's cool stuff going on.

== Social networking ==

Currently the linkedin group is for kde pim contributors. I think it should
be expanded to anyone who wants to join. That way people can get
notifications through linkedIn about the cool stuff coming to kdepim in the
next release less than six months away. I wouldn't claim to know anything
about why people use these kind of websites (not a big fan myself), but from
articles I've read, that's exactly what people want to do on these kinds of
sites.

As far as I know we haven't got a twitter account yet. James could you sign
one up for us called kdepim?

Also for James as discussed at campkde here's some videos for the youtube
channel:

* http://blip.tv/file/get/Steveire-NotesInAkonadi566.ogv -- Info:
http://steveire.wordpress.com/2009/11/20/akonadi-applications-sharing-notes/

* http://blip.tv/file/get/Steveire-AkonadiInAWebBrowser563.ogv -- Info:
http://steveire.wordpress.com/2009/10/24/akonadi-goes-web2-0/

* http://blip.tv/file/get/Steveire-AkonadiInAction495.ogv -- Info:
http://steveire.wordpress.com/2009/10/13/cross-platform-akonadi-video/

Anyone else who wants to create videos about cool stuff in kdepim can follow
instructions here: http://community.kde.org/Promo/youtube

I just edited that page to add an action to add it to the kde youtube
channel, but I don't know what that is. Google gives me this:
http://www.youtube.com/user/kdepromo

Is that the one we should all use? I suggest using just one
channel/playlist/whatever it's called and splitting into multimedia/pim etc
when there's too much content on the "main" one. Starting now with a split
would only leave tonnes of empty channels I think.

If you want to create a video, but don't know what to present, drop me an
email, or send email to kde-***@kde.org for suggestions.

== People of kde pim ==

I spoke to blauzahl at campkde about doing a series about people of kde pim.
It turns out that the questions are not always the same which is unfortunate
because it makes each article a lot more work (perhaps the reason there has
not been an article in so long).

Changing it to use the same questions might be a good idea. The questions
here (http://kmandla.wordpress.com/2007/09/24/an-interview-with-ubuntu-
geek/) are always the same in the series, but I can't find a page
aggregating responses. What do you think?

If blauzahl doesn't have time to keep up the series, we can probably just
write answers to standard questions ourselves and put that up as a series on
the dot.

All the best,

Steve.


_______________________________________________
KDE PIM mailing list kde-***@kde.org
https://mail.kde.org/mailman/listinfo/kde-pim
KDE PIM home page at http://pim.kde.org/
Aaron J. Seigo
2010-01-13 00:04:30 UTC
Permalink
Post by Stephen Kelly
Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?
lots of excellent stuff there. 2010 is taking on potentially epic proportions
for kdepim, perhaps? :)

to help spread the strategic messaging the KDE PIM team would like to see
covered when we talk to people outside of KDE (presentations at conferences,
in interviews with members of the media, even just person-to-person), it would
be great to see some content on this page:

http://community.kde.org/Promo/Strategy/Akonadi

you can see other such pages at the bottom here:

http://community.kde.org/Promo/Strategy
--
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Development Frameworks

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Anne-Marie Mahfouf
2010-01-13 11:48:45 UTC
Permalink
I'd like videos on how to synch KDEPim with existing resources (nowadays it's
all about web integration and personnally I find that good, asides of the
privacy questions ;)
People update their Google Contacts from their iPod, they want to see the
update in Kontact. How does that work?

Anne-Marie

What about Nepomuk and KDEPim? I get tons of error messages on trunk about it.
Very cryptic. What is it supposed to do? How?
Post by Stephen Kelly
(Sorry, forgot to add promo-team to recipients first time around)
Hi,
One of the topics of the recent Osnabrueck meeting (dot article on the way)
was on marketing KDE PIM, how KDE PIM fits into the rebranded kde, what we
can do about the image and perception of the community and the applications
around KDE PIM.
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
Some of the action items on the list are
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and
I don't have to learn how it all works :).
* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish, we're
going to put together a few of them and send them to blauzahl. The
questions are always the same, so I'll post the question list and poke
people to answer them.
* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim one.
I'm for the former. I could probably get some of the videos I've made
before onto youtube if I had an answer to some of the mysteries of this
one.
* Contact journalists with links to information about the cool stuff we're
doing. Martin Feilner was receptive of the links we've already given, and
we can keep that up, and can consider making more paths to users in that
kind of direction.
* Make sure the kde marketing people have information about what is going
into releases. tokoe to check the existing content of the release
announcement and feature guide in re kde pim and particularly kaddressbook
and help updating it if necessary.
* Make sure packagers can easily discover how to correctly configure their
platform so that kdepim/akonadi can work flawlessly. Configuration errors
are often the first contact users have with kde pim and that reflects badly
on what we are creating. tokoe to create a README.packagers and toma to
point kde-packagers to it.
* KDE PIM welcome dude. When we have a new contributor to the mailing lists
we should have someone who will serve as a sort of "mentor" to guide the
new contributor around the bewildering amount of stuff going on, tools
etc. The wiki says tom, but I thought that was to be Thorsten. *shrug*.
Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?
All the best,
Steve.
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Kevin Krammer
2010-01-17 15:27:30 UTC
Permalink
Hi Justin,
Post by Justin Kirby
Hi Steve,
I'd like to throw a +1 at the idea of utilizing the main KDE YouTube
channel instead of starting another one.
A totally separate idea that I've been thinking a bit about for our promo
efforts in general is to identify target audiences/users and then actively
track them down and market to them specifically.
For example, are you trying to attract large corporations, the average home
user, the geek crowd, college kids, etc...? All of those different groups
would need drastically different messaging to get them interested in KDE
PIM. You'd need different angles for linux versus Mac/Windows users too if
you're porting all your apps there. Anyhow, I know that's not a super clean
cut list of steps for instant promo success but hopefully they're helpful
things to keep in mind when building some of the other content you
mentioned below :)
We kind of "identified" our primary target group as "people who already use
KDE software but who do not (yet) use KDE PIM apps".

Some quick&dirty statistics of some mailinglists showed that e.g. the main KDE
PIM development list has around a third of active posters who do not use
KMail. (for the general user mailinglist it is about a half)

Cheers,
Kevin
Post by Justin Kirby
Justin
Post by James Cain
Post by Stephen Kelly
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update
them with interesting stuff. I'll write a blog asking for an interested
user to take responsibility for the accounts so that we can feed them
snippets and I
don't have to learn how it all works :).
I for one would be glad to work with someone on how all of this
integration can be done, or perhaps manage it myself. Either way, feel
free to get in touch with me if / as needed.
Post by Stephen Kelly
* People of KDE PIM series. It's been a while since I've seen a People
of KDE PIM article. Assuming the problem is lack of articles to publish,
we're
going to put together a few of them and send them to blauzahl. The
questions
are always the same, so I'll post the question list and poke people to
answer them.
* Getting videos onto youtube. There is already information on techbase
on how to create videos. I'll try to poke people a bit to make them.
Open question is whether to use the kde youtube account or set up a kde
pim one.
I'm for the former. I could probably get some of the videos I've made
before
onto youtube if I had an answer to some of the mysteries of this one.
*
*What I envision is having separate playlists within the Youtube channel
to foster a kink of "channels with the channel" idea. So any links (yes
yes please send them!) you have to KDE Pim videos I would gladly make
them their own separate playlist. This would seem to give us the best of
both worlds.
Also, it will make it easier to maintain a cohesive presentation and a
one-stop-channel for all KDE-related video things. So I would set up a
KDE Pim playlist, a KDE Multimedia playlist (heads-up Amarok and
Bangarang people!), Plasma, Games, etc etc. as needed and as it made
sense to do so. *
*
Post by Stephen Kelly
Another item which was not on the list is "get feedback/pointers/ideas
from
the kde promo folks". So, any thoughts?
That's my 2 cents :)
- James Cain
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--
Kevin Krammer, KDE developer, xdg-utils developer
KDE user support, developer mentoring
Jos Poortvliet
2010-05-10 16:59:01 UTC
Permalink
Ping.

Wome of the ideas on
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
are really good. Unfortunately this thread has died out, I'd like to
restart it with this mail.

I vote for an 'eat your own dogfood' campaign asap :D

Cheers,
Jos
Post by Stephen Kelly
(Sorry, forgot to add promo-team to recipients first time around)
Hi,
One of the topics of the recent Osnabrueck meeting (dot article on the way)
was on marketing KDE PIM, how KDE PIM fits into the rebranded kde, what we
can do about the image and perception of the community and the applications
around KDE PIM.
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
Some of the action items on the list are
* Get some social networking groups like facebook, twitter and linkedIn
started. We need to figure out how to string them together and update them
with interesting stuff. I'll write a blog asking for an interested user to
take responsibility for the accounts so that we can feed them snippets and I
don't have to learn how it all works :).
* People of KDE PIM series. It's been a while since I've seen a People of
KDE PIM article. Assuming the problem is lack of articles to publish, we're
going to put together a few of them and send them to blauzahl. The questions
are always the same, so I'll post the question list and poke people to
answer them.
* Getting videos onto youtube. There is already information on techbase on
how to create videos. I'll try to poke people a bit to make them. Open
question is whether to use the kde youtube account or set up a kde pim one.
I'm for the former. I could probably get some of the videos I've made before
onto youtube if I had an answer to some of the mysteries of this one.
* Contact journalists with links to information about the cool stuff we're
doing. Martin Feilner was receptive of the links we've already given, and we
can keep that up, and can consider making more paths to users in that kind
of direction.
* Make sure the kde marketing people have information about what is going
into releases. tokoe to check the existing content of the release
announcement and feature guide in re kde pim and particularly kaddressbook
and help updating it if necessary.
* Make sure packagers can easily discover how to correctly configure their
platform so that kdepim/akonadi can work flawlessly. Configuration errors
are often the first contact users have with kde pim and that reflects badly
on what we are creating. tokoe to create a README.packagers and toma to
point kde-packagers to it.
* KDE PIM welcome dude. When we have a new contributor to the mailing lists
we should have someone who will serve as a sort of "mentor" to guide the new
contributor around the bewildering amount of stuff going on, tools etc. The
wiki says tom, but I thought that was to be Thorsten. *shrug*.
Another item which was not on the list is "get feedback/pointers/ideas from
the kde promo folks". So, any thoughts?
All the best,
Steve.
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James Cain
2010-05-22 03:52:53 UTC
Permalink
Post by Jos Poortvliet
Ping.
Wome of the ideas on
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
are really good. Unfortunately this thread has died out, I'd like to
restart it with this mail.
I vote for an 'eat your own dogfood' campaign asap :D
Thank you Jos, for resurrecting this tread!! You seem to be especially able
to bring back relevant items as needed, maintaining that 10,000-foot, or
meter for our European friends, view that we all need to sift through the
endless data we're deluged with daily. And for Gmail labels, which allowed
me to dig it back up with relative ease. +1 for EYODF.

While looking at the document via the provided link a few ideas came to
mind. I think many of these are excellent suggestions, and I'm sure only a
lack of (wo)manpower would prevent all of them from seeing the light of day.
They all have merit in their own right. However, I think we need to take a
different approach as to how each of these might be appropriately
implemented.

In order to properly access these items from a Promo perspective, I think an
observation needs to be taken on who the target audiences are in each case.
In other words, instead of starting with the list of (excellent) marketing
and promotion ideas, let's maybe look at it by starting from the desired
result and working backwards:

- look at real-world usage of our products and technologies
- decide who our target audiences are
- define classes for our defined audiences, such as User Types (family,
SOHO, mobile, small biz, government, enterprise, etc), Developers, etc.
- define what solutions we have or are evolving towards having for each
of these groups
- finally, apply the marketing strategies listed in your referenced
document that would be appropriate to apply to each group

What I believe we will find is that some strategies are excellent for some
classes of users while unwanted and not useful to others (ex: a cute mascot
for people who fall into the "Family User" class, which would be totally
unnecessary and maybe even unwanted / unwarranted for marketing to
Governments or business in general).

As an example, I put together a document that illustrates, for discussionary
purposes only, how we might go about defining groups of users and thinking
about strategies along the lines of who we are trying to attract in that
particular case. My reasoning is is simply that, given an ocean of potential
fish, it is more beneficial to decide what types of fish you want to catch
and use the appropriate fishing gear and tools to attract those types of
fish.

An even more simplified way of thinking of this is what we discussed and
started implementing in the Youtube Promo Channel where we are starting to
define targeted playlists for different types of users and those with
varying interests and KDE-awareness.

Having a clear focus for attacking each of these in their own way, and
taking advantage of overlaps whenever they are possible, will yield the best
results and perhaps provide a more focused use of our limited resources as
well as a more tangible perception of accomplishment and success.

The link is here: KDE SC Example Real World Usage Cases For Marketing
Strategies<https://docs.google.com/document/edit?id=1I9K2M784k4RXneo_a7yt77r45dcEl6Eg0U9mMQQjT60&hl=en>

Thoughts are welcome!

- James Cain
Anne Wilson
2010-05-22 10:39:33 UTC
Permalink
On Mon, May 10, 2010 at 12:59 PM, Jos Poortvliet
Post by Jos Poortvliet
Ping.
Wome of the ideas on
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
are really good. Unfortunately this thread has died out, I'd like to
restart it with this mail.
I vote for an 'eat your own dogfood' campaign asap :D
Thank you Jos, for resurrecting this tread!! You seem to be especially able
to bring back relevant items as needed, maintaining that 10,000-foot, or
meter for our European friends, view that we all need to sift through the
endless data we're deluged with daily. And for Gmail labels, which allowed
me to dig it back up with relative ease. +1 for EYODF.
While looking at the document via the provided link a few ideas came to
mind. I think many of these are excellent suggestions, and I'm sure only a
lack of (wo)manpower would prevent all of them from seeing the light of
day. They all have merit in their own right. However, I think we need to
take a different approach as to how each of these might be appropriately
implemented.
In order to properly access these items from a Promo perspective, I think
an observation needs to be taken on who the target audiences are in each
case. In other words, instead of starting with the list of (excellent)
marketing and promotion ideas, let's maybe look at it by starting from the
- look at real-world usage of our products and technologies
- decide who our target audiences are
- define classes for our defined audiences, such as User Types (family,
SOHO, mobile, small biz, government, enterprise, etc), Developers, etc.
- define what solutions we have or are evolving towards having for each
of these groups
- finally, apply the marketing strategies listed in your referenced
document that would be appropriate to apply to each group
What I believe we will find is that some strategies are excellent for some
classes of users while unwanted and not useful to others (ex: a cute mascot
for people who fall into the "Family User" class, which would be totally
unnecessary and maybe even unwanted / unwarranted for marketing to
Governments or business in general).
As an example, I put together a document that illustrates, for
discussionary purposes only, how we might go about defining groups of
users and thinking about strategies along the lines of who we are trying
to attract in that particular case. My reasoning is is simply that, given
an ocean of potential fish, it is more beneficial to decide what types of
fish you want to catch and use the appropriate fishing gear and tools to
attract those types of fish.
An even more simplified way of thinking of this is what we discussed and
started implementing in the Youtube Promo Channel where we are starting to
define targeted playlists for different types of users and those with
varying interests and KDE-awareness.
Having a clear focus for attacking each of these in their own way, and
taking advantage of overlaps whenever they are possible, will yield the
best results and perhaps provide a more focused use of our limited
resources as well as a more tangible perception of accomplishment and
success.
The link is here: KDE SC Example Real World Usage Cases For Marketing
Strategies<https://docs.google.com/document/edit?id=1I9K2M784k4RXneo_a7yt77
r45dcEl6Eg0U9mMQQjT60&hl=en>
Thoughts are welcome!
- James Cain
I really like this approach. The one-size-fits-all rarely fits anyone well.
The problem, as I see it, is that what is really needed is Spins for the
individual use-cases. Of course they could be customised from repos, for the
more technical user, but then who is to make such spins? The multitude of
distros just confuses most people. Frankly they don't want to be bothered
with having to choose between the various distros - which is why, after so
much magazine exposure, Linux means Ubuntu to so many less technical users.

I don't have any answers but you asked for thoughts ;-) I think your thoughts
are on the nail, but I don't know how to apply them to the real world.

Anne
--
KDE Community Working Group
New to KDE Software? - get help from http://userbase.kde.org
Jos Poortvliet
2010-05-23 12:16:49 UTC
Permalink
Post by James Cain
Post by Jos Poortvliet
Ping.
Wome of the ideas on
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Marketing_Meeting
are really good. Unfortunately this thread has died out, I'd like to
restart it with this mail.
I vote for an 'eat your own dogfood' campaign asap :D
Thank you Jos, for resurrecting this tread!! You seem to be especially able
to bring back relevant items as needed, maintaining that 10,000-foot, or
meter for our European friends, view that we all need to sift through the
endless data we're deluged with daily. And for Gmail labels, which allowed
me to dig it back up with relative ease. +1 for EYODF.
James is back, and not 'just back' but also here to pat me on the
head... nice ;-)
Post by James Cain
While looking at the document via the provided link a few ideas came to
mind. I think many of these are excellent suggestions, and I'm sure only a
lack of (wo)manpower would prevent all of them from seeing the light of day.
They all have merit in their own right. However, I think we need to take a
different approach as to how each of these might be appropriately
implemented.
In order to properly access these items from a Promo perspective, I think an
observation needs to be taken on who the target audiences are in each case.
In other words, instead of starting with the list of (excellent) marketing
and promotion ideas, let's maybe look at it by starting from the desired
look at real-world usage of our products and  technologies
decide who our target audiences are
define classes for our defined audiences, such as User Types (family, SOHO,
mobile, small biz, government, enterprise, etc), Developers, etc.
define what solutions we have or are evolving towards having for each of
these groups
finally, apply the marketing strategies listed in your referenced document
that would be appropriate to apply to each group
What I believe we will find is that some strategies are excellent for some
classes of users while unwanted and not useful to others (ex: a cute mascot
for people who fall into the "Family User" class, which would be totally
unnecessary and maybe even unwanted / unwarranted for marketing to
Governments or business in general).
As an example, I put together a document that illustrates, for discussionary
purposes only, how we might go about defining groups of users and thinking
about strategies along the lines of who we are trying to attract in that
particular case. My reasoning is is simply that, given an ocean of potential
fish, it is more beneficial to decide what types of fish you want to catch
and use the appropriate fishing gear and tools to attract those types of
fish.
An even more simplified way of thinking of this is what we discussed and
started implementing in the Youtube Promo Channel where we are starting to
define targeted playlists for different types of users and those with
varying interests and KDE-awareness.
Having a clear focus for attacking each of these in their own way, and
taking advantage of overlaps whenever they are possible, will yield the best
results and perhaps provide a more focused use of our limited resources as
well as a more tangible perception of accomplishment and success.
The link is here: KDE SC Example Real World Usage Cases For Marketing
Strategies
Thanks. Good observation and good idea. It is important to target the
right people with the right message.

Having a bunch of quick target groups and messages would be nice.
Especially because it can help us define where we need to do better -
I noticed the Gnomies started a mailinglist for gnomies interested in
promoting foss/gnome in developing coutries. I don't think we need 10
mailinglists but a few separate topics, big user groups we can focus
on - great idea. Keep em few, however. Say 5 max.

I would propose:
(1) tech users (developers, adventurous users)
(2) home (include gamers - but as we're KDE and not EA, let's go for
the casual ones)
(3) small/medium business
(4) large business and government
(5) non-profit & developing world

In time we also will have to add:
(6) mobile users
(7) home entertainment
But those might just fit in either home or (small) business after all.

So if we have these usergroups, where are we lacking? I think we have
(1) covered, 3 maybe a bit but that's about it...

I think this would be a perfect topic to discuss, but in another thread.

The 'whole' approach, as in, write out each group extensively, is a
good exercise to get ideas for promoting - so it's good. However I
would keep the strategic plan thing more of the form of a 1 short wiki
page with the groups and a quick list of what we do to reach each of
them or something.

What do you and others think about that? Please realize I don't want
to shoot your idea - I love it, my take on it is just a bit easier to
accomplish with people coming and leaving all the time ;-)
Post by James Cain
Thoughts are welcome!
- James Cain
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Stuart Jarvis
2010-05-23 13:15:53 UTC
Permalink
Post by Jos Poortvliet
On Mon, May 10, 2010 at 12:59 PM, Jos Poortvliet
Thank you Jos, for resurrecting this tread!! You seem to be especially
able to bring back relevant items as needed, maintaining that
10,000-foot, or meter for our European friends, view that we all need to
sift through the endless data we're deluged with daily. And for Gmail
labels, which allowed me to dig it back up with relative ease. +1 for
EYODF.
James is back, and not 'just back' but also here to pat me on the
head... nice ;-)
A pat on the head is nice, but you know you wanted a hug really ;-)
Post by Jos Poortvliet
While looking at the document via the provided link a few ideas came to
mind. I think many of these are excellent suggestions, and I'm sure only
a lack of (wo)manpower would prevent all of them from seeing the light
of day.
We spend all our time doing urgent stuff that has to be done now rather than
long term strategy. Of course, that's not all a bad thing: I've been in teams
where all we ever do is (really good well thought out) long term strategy and
never get round to actually ever delivering anything
Post by Jos Poortvliet
They all have merit in their own right. However, I think we need
to take a different approach as to how each of these might be
appropriately implemented.
In order to properly access these items from a Promo perspective, I think
an observation needs to be taken on who the target audiences are in each
case. In other words, instead of starting with the list of (excellent)
marketing and promotion ideas, let's maybe look at it by starting from
look at real-world usage of our products and technologies
decide who our target audiences are
define classes for our defined audiences, such as User Types (family,
SOHO, mobile, small biz, government, enterprise, etc), Developers, etc.
define what solutions we have or are evolving towards having for each of
these groups
finally, apply the marketing strategies listed in your referenced
document that would be appropriate to apply to each group
What I believe we will find is that some strategies are excellent for
some classes of users while unwanted and not useful to others (ex: a
cute mascot for people who fall into the "Family User" class, which
would be totally unnecessary and maybe even unwanted / unwarranted for
marketing to Governments or business in general).
As an example, I put together a document that illustrates, for
discussionary purposes only, how we might go about defining groups of
users and thinking about strategies along the lines of who we are trying
to attract in that particular case. My reasoning is is simply that,
given an ocean of potential fish, it is more beneficial to decide what
types of fish you want to catch and use the appropriate fishing gear and
tools to attract those types of fish.
Just had a first look at this and it's good - definitely a lot to think about
and v. interesting to me as I need to write a talk for Akademy about reaching
non-Linux users, which shares a lot of these issues.
Post by Jos Poortvliet
An even more simplified way of thinking of this is what we discussed and
started implementing in the Youtube Promo Channel where we are starting
to define targeted playlists for different types of users and those with
varying interests and KDE-awareness.
Having a clear focus for attacking each of these in their own way, and
taking advantage of overlaps whenever they are possible, will yield the
best results and perhaps provide a more focused use of our limited
resources as well as a more tangible perception of accomplishment and
success.
The link is here: KDE SC Example Real World Usage Cases For Marketing
Strategies
One quibble :-) KDE SC -> KDE Software. I don't really know what's in the SC,
I don't use the SC (neither all of it nor only it). The SC is nothing to me
;-)
Post by Jos Poortvliet
Thanks. Good observation and good idea. It is important to target the
right people with the right message.
Having a bunch of quick target groups and messages would be nice.
Especially because it can help us define where we need to do better -
I noticed the Gnomies started a mailinglist for gnomies interested in
promoting foss/gnome in developing coutries. I don't think we need 10
mailinglists but a few separate topics, big user groups we can focus
on - great idea. Keep em few, however. Say 5 max.
I agree few. There will be a fair bit of overlap between interesting apps and
marketing messages for some of the groups anyway, which increases the more
finely we make the divisions. More groups just makes it harder for a newcomer
to find their way around and potentially spreads our limited amount of people a
bit thinner
Post by Jos Poortvliet
(1) tech users (developers, adventurous users)
(2) home (include gamers - but as we're KDE and not EA, let's go for
the casual ones)
(3) small/medium business
(4) large business and government
(5) non-profit & developing world
Good to combine large business and government (similar use case).

I wonder if there are real big differences - in terms of *KDE* software between
SOHO, small, medium, large business and government? Sure, in the backend
software such as whether there's network storage, centralised groupware server
etc, but they're all going to be interested in similar 'office' and 'PIM' type
software I would have thought.

Where would education fit in here? (schools, universities and students)
Post by Jos Poortvliet
(6) mobile users
(7) home entertainment
But those might just fit in either home or (small) business after all.
If we're looking at users, then they probably can be dealt with in the other
categories (your htpc user is a home user/ maybe tech, mobile could have quite
different use cases for different people). Although maybe one day we'll be
looking to push Plasma Media Centre who aren't using KDE software anywhere
else - or even OEMs. Still, that's future...
Post by Jos Poortvliet
So if we have these usergroups, where are we lacking? I think we have
(1) covered, 3 maybe a bit but that's about it...
I think this would be a perfect topic to discuss, but in another thread.
The 'whole' approach, as in, write out each group extensively, is a
good exercise to get ideas for promoting - so it's good.
Yep, I'd be happy to continue the way James was in identifying needs for as
many groups as we/he can think of and then merging the ones that appear most
similar
Post by Jos Poortvliet
However I
would keep the strategic plan thing more of the form of a 1 short wiki
page with the groups and a quick list of what we do to reach each of
them or something.
I think so - something brief. Identifying targets in this way and thinking
about the messages is great, but we need to have the (wo)manpower to actually
put it into practice too. We have some reasonable strategy pages around things
like Nepomuk, but I don't use them a great deal.
Post by Jos Poortvliet
What do you and others think about that? Please realize I don't want
to shoot your idea - I love it, my take on it is just a bit easier to
accomplish with people coming and leaving all the time ;-)
It's all above, I think.

Stu

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Jos Poortvliet
2010-05-23 21:59:27 UTC
Permalink
Post by Stuart Jarvis
Post by Jos Poortvliet
However I
would keep the strategic plan thing more of the form of a 1 short wiki
page with the groups and a quick list of what we do to reach each of
them or something.
I think so - something brief. Identifying targets in this way and thinking
about the messages is great, but we need to have the (wo)manpower to actually
put it into practice too. We have some reasonable strategy pages around things
like Nepomuk, but I don't use them a great deal.
You've been properly indoctrinated ;-)
Post by Stuart Jarvis
Post by Jos Poortvliet
What do you and others think about that? Please realize I don't want
to shoot your idea - I love it, my take on it is just a bit easier to
accomplish with people coming and leaving all the time ;-)
It's all above, I think.
Stu
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Aaron J. Seigo
2010-05-26 08:16:39 UTC
Permalink
Post by Jos Poortvliet
Post by Stuart Jarvis
Post by Jos Poortvliet
However I
would keep the strategic plan thing more of the form of a 1 short wiki
page with the groups and a quick list of what we do to reach each of
them or something.
I think so - something brief. Identifying targets in this way and
thinking about the messages is great, but we need to have the
(wo)manpower to actually put it into practice too. We have some
reasonable strategy pages around things like Nepomuk, but I don't use
them a great deal.
You've been properly indoctrinated ;-)
I think people are missing the point of those strategy pages.

The point is that we have people all over the world (quite literally) talking
to all kinds of people about "KDE" and no way for us to keep those messages
coordinated. The whole entire point of such pages is not for the promo team
(at least not primarily or exclusively) to use as personal direction, but as a
way for the people in the broader community to be able to coordinate their
messages with each other and, more importantly, the main project and the promo
team itself.

Put another way: do you think it is valuable that when I [speak to a
journalist | appear on a podcast | present in front of users at a conference]
that what I say harmonizes with the promo messages? Or is it better that we
have N different ideas floating out there because we have N different people
representing KDE?

Now, personally, I'm "fine" with just inventing stuff as I go along. "Fine" in
that I'm capable of doing it. However, it realy doesn't bring the greatest
impact when it's just me saying it, or when I'm saying somthing contrary to
other people in the project. Or if I (or anyone else who does KDE promo) gets
hit by a bus and I take my ideas / thoughts / catch phrases with me.

And how can I harmonize my messaging, and you harmonize yours? By documenting
those messages.

Or perhaps we're not actually thinking about / interested in coordinating the
grass roots? Is the focus is on centralized messaging and cool t-shirt designs
instead? (Nothing "wrong" with that, per se...)

It would be great to get together at Akademy and share exactly what each of us
it hoping to achieve and find ways to do that without getting in each other's
way and/or unintentionally undermining useful efforts.
--
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Development Frameworks
Anne Wilson
2010-05-26 08:32:12 UTC
Permalink
Post by Aaron J. Seigo
I think people are missing the point of those strategy pages.
The point is that we have people all over the world (quite literally)
talking to all kinds of people about "KDE" and no way for us to keep
those messages coordinated. The whole entire point of such pages is not
for the promo team (at least not primarily or exclusively) to use as
personal direction, but as a way for the people in the broader community
to be able to coordinate their messages with each other and, more
importantly, the main project and the promo team itself.
Put another way: do you think it is valuable that when I [speak to a
journalist | appear on a podcast | present in front of users at a
conference] that what I say harmonizes with the promo messages? Or is it
better that we have N different ideas floating out there because we have N
different people representing KDE?
Now, personally, I'm "fine" with just inventing stuff as I go along. "Fine"
in that I'm capable of doing it. However, it realy doesn't bring the
greatest impact when it's just me saying it, or when I'm saying somthing
contrary to other people in the project. Or if I (or anyone else who does
KDE promo) gets hit by a bus and I take my ideas / thoughts / catch
phrases with me.
And how can I harmonize my messaging, and you harmonize yours? By
documenting those messages.
Or perhaps we're not actually thinking about / interested in coordinating
the grass roots? Is the focus is on centralized messaging and cool
t-shirt designs instead? (Nothing "wrong" with that, per se...)
It would be great to get together at Akademy and share exactly what each of
us it hoping to achieve and find ways to do that without getting in each
other's way and/or unintentionally undermining useful efforts.
It's not just a matter of marketing to the groups mentioned, but also of
making them comfortable more quickly. As I said earlier, the 'spins' approach
is one way to do it, but that's not a KDE approach. However, suppose we
started sections of UserBase for each group. We could start with defining a
useful starter set of applications - marking which ones are likely to be
installed automatically (IOW, SC) or rather, marking ones that would need to
be installed separately. How many potential small business users would come
across Kraft if we don't point to it?

For each defined set of users we should have a specific set of links available
to help them find answers quickly. Even pointing out suitable search terms
could be useful. Things that we take for granted are not obvious to all.

I've already started organizing pages into Categories. The Getting_Started
category, as it stands, doesn't meet these requirements, but could be adapted.

I'm all in favour of talking at Akademy about such issues.

Anne
--
KDE Community Working Group
New to KDE Software? - get help from http://userbase.kde.org
Stuart Jarvis
2010-05-26 11:22:09 UTC
Permalink
Post by Anne Wilson
[Lot's of stuff about targetting groups etc]
It's not just a matter of marketing to the groups mentioned, but also of
making them comfortable more quickly. As I said earlier, the 'spins' approach
is one way to do it, but that's not a KDE approach. However, suppose we
started sections of UserBase for each group. We could start with defining a
useful starter set of applications - marking which ones are likely to be
installed automatically (IOW, SC) or rather, marking ones that would need to
be installed separately.
Fantastic idea
Post by Anne Wilson
How many potential small business users would come
across Kraft if we don't point to it?
For each defined set of users we should have a specific set of links available
to help them find answers quickly. Even pointing out suitable search terms
could be useful. Things that we take for granted are not obvious to all.
I've already started organizing pages into Categories. The Getting_Started
category, as it stands, doesn't meet these requirements, but could be adapted.
I'm all in favour of talking at Akademy about such issues.
Yep. I'd like to say that I'd help with this, but in terms of making the
actual changes I probably won't have the time (or rather, I'll spend it on
other things).

However, I'd very much like to spend some time at Akademy discussing how this
might work - if that would be helpful.

Cheers,
stu

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Anne Wilson
2010-05-26 14:09:15 UTC
Permalink
Post by Stuart Jarvis
Post by Anne Wilson
I'm all in favour of talking at Akademy about such issues.
Yep. I'd like to say that I'd help with this, but in terms of making the
actual changes I probably won't have the time (or rather, I'll spend it on
other things).
I do need help - currently my personal life is making heavy demands on me -
but discussions such as this do help me get my thoughts sorted and some sort
of order into what little time I have right now.
Post by Stuart Jarvis
However, I'd very much like to spend some time at Akademy discussing how
this might work - if that would be helpful.
Good. I'll look forward to that.

Anne
--
KDE Community Working Group
New to KDE Software? - get help from http://userbase.kde.org
Stuart Jarvis
2010-05-26 11:16:35 UTC
Permalink
Post by Aaron J. Seigo
Post by Jos Poortvliet
Post by Stuart Jarvis
Post by Jos Poortvliet
However I
would keep the strategic plan thing more of the form of a 1 short wiki
page with the groups and a quick list of what we do to reach each of
them or something.
I think so - something brief. Identifying targets in this way and
thinking about the messages is great, but we need to have the
(wo)manpower to actually put it into practice too. We have some
reasonable strategy pages around things like Nepomuk, but I don't use
them a great deal.
You've been properly indoctrinated ;-)
I think people are missing the point of those strategy pages.
Reading below, I think I'm one of those 'people' and have missed the point:-)
Post by Aaron J. Seigo
The point is that we have people all over the world (quite literally) talking
to all kinds of people about "KDE" and no way for us to keep those messages
coordinated. The whole entire point of such pages is not for the promo team
(at least not primarily or exclusively) to use as personal direction, but as a
way for the people in the broader community to be able to coordinate their
messages with each other and, more importantly, the main project and the promo
team itself.
Ok, that changes the way I see them entirely
Post by Aaron J. Seigo
Put another way: do you think it is valuable that when I [speak to a
journalist | appear on a podcast | present in front of users at a conference]
that what I say harmonizes with the promo messages? Or is it better that we
have N different ideas floating out there because we have N different people
representing KDE?
Mostly. I'd still like individual personality to come through, rather than
everyone reading - and being seen to read - from a script. (But I don't think
we disagree there?)
Post by Aaron J. Seigo
Now, personally, I'm "fine" with just inventing stuff as I go along. "Fine" in
that I'm capable of doing it. However, it realy doesn't bring the greatest
impact when it's just me saying it, or when I'm saying somthing contrary to
other people in the project. Or if I (or anyone else who does KDE promo) gets
hit by a bus and I take my ideas / thoughts / catch phrases with me.
And how can I harmonize my messaging, and you harmonize yours? By documenting
those messages.
Or perhaps we're not actually thinking about / interested in coordinating the
grass roots? Is the focus is on centralized messaging and cool t-shirt designs
instead? (Nothing "wrong" with that, per se...)
If centralised messaging reaches people within KDE effectively then they'll
understand how to explain things to non-KDE people. Of course, strategy pages
can be part of that centralised messaging.

The question I have is how to we make this stuff more visible (or at least
easily discoverable) to people going to various local events/talking to people
about KDE. Will they find it on the Promo wiki and if not should it be
somewhere else or how do we make sure they do find it?
Post by Aaron J. Seigo
It would be great to get together at Akademy and share exactly what each of us
it hoping to achieve and find ways to do that without getting in each other's
way and/or unintentionally undermining useful efforts.
Absolutely.

Cheers,
Stu

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Jos Poortvliet
2010-05-27 10:07:44 UTC
Permalink
Post by Stuart Jarvis
If centralised messaging reaches people within KDE effectively then they'll
understand how to explain things to non-KDE people. Of course, strategy pages
can be part of that centralised messaging.
The question I have is how to we make this stuff more visible (or at least
easily discoverable) to people going to various local events/talking to people
about KDE. Will they find it on the Promo wiki and if not should it be
somewhere else or how do we make sure they do find it?
Yep, that's an issue. These pages should be visible. We have the
talking points page, I added a link to the strategy pages with the hot
topics, good answers page ->
http://community.kde.org/Promo/Talking_Points

However, that doesn't solve the issue. We should make people aware of
this. Unfortunately we don't have good reusable slides still (I might
be able to work on that tomorrow a bit, have to give a talk saturday
anyway). We should have a few demo presentations or something... And
then talk about it, blog it etc - get the word out.
Post by Stuart Jarvis
Post by Aaron J. Seigo
It would be great to get together at Akademy and share exactly what each of us
it hoping to achieve and find ways to do that without getting in each other's
way and/or unintentionally undermining useful efforts.
Absolutely.
Yup.
Post by Stuart Jarvis
Cheers,
Stu
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Aaron J. Seigo
2010-05-26 16:16:34 UTC
Permalink
Post by Stuart Jarvis
Mostly. I'd still like individual personality to come through, rather than
everyone reading - and being seen to read - from a script.
absolutely; we always sound more authentic and believable when we use our own
words to express ideas. along with cultural and language variations across our
community, this is a must. so yes, we totally agree on that :)

but regardless of the words used, the messages being communicated and the key
points should be consistent. also keep in mind that many people who would like
to (and are! :) represent(ing) KDE to the public aren't always all that great
at coming up with key message points either, and this is a way to help them
with their efforts.

i'm sure we've all sat through a f/oss tech presentation (not necessarily kde
related) cringing at the lack of any sort of useful point to it. hell, i've
probably even given such talks myself. :)

these pages are ways of helping ..
Post by Stuart Jarvis
The question I have is how to we make this stuff more visible (or at least
easily discoverable) to people going to various local events/talking to
people about KDE. Will they find it on the Promo wiki and if not should it
be somewhere else or how do we make sure they do find it?
the same way we spread the word about techbase: by blogging about it, by
mentioning it (supportively :) here on the promo list where those who get
involved lurk, by casually tagging up with people who are giving KDE
presentations at events or doing interviews, etc. basically, we just need to
_talk_ about the existence of the pages to each other within the KDE community
and ensure there is content on them.

thinking about this last night a bit more crystalized this part of the puzzle
in my head that may not be immediately obvious until spelled out explicitly
(it wasn't to me! :) ==>

kde-promo is full of activity, but it's not all the same kind of activity.
different people are doing different kinds of promo and communications
support. just witness Anne's emails on Userbase, the work on having shirts and
other merch, work on release announcements and other "set piece" press
announcements and my (& other's) focus on getting grass roots communication
tighter.

as kde-promo continues to grow, we're going to need to be able to recognize
these different goals and tasks, all of which are needed and valid and
appreciated, and find ways to support or at least not block each other in
achieving them. sometimes we inadvertently block each other when someone is
doing something that isn't what we're doing. :) innocently, of course, but it
happens.

these are the things i'd like to discuss with others @ akademy (just to make
that offer more concrete and expose more of what i'm thinking on these days
w/regards to promo & communication)
--
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Development Frameworks
Stuart Jarvis
2010-05-28 10:40:05 UTC
Permalink
Post by Aaron J. Seigo
Post by Stuart Jarvis
The question I have is how to we make this stuff more visible (or at least
easily discoverable) to people going to various local events/talking to
people about KDE. Will they find it on the Promo wiki and if not should it
be somewhere else or how do we make sure they do find it?
the same way we spread the word about techbase: by blogging about it, by
mentioning it (supportively :) here on the promo list where those who get
involved lurk, by casually tagging up with people who are giving KDE
presentations at events or doing interviews, etc. basically, we just need to
_talk_ about the existence of the pages to each other within the KDE
community
Post by Aaron J. Seigo
and ensure there is content on them.
Also should be linked from:
http://www.kde.org/community/getinvolved/promotion/

That page in general needs a fair bit of work - is spreadkde still active or
are we just moving good content in to the wiki? Perhaps it's another thing we
can get stuck in to at Akademy.
Post by Aaron J. Seigo
thinking about this last night a bit more crystalized this part of the
puzzle
Post by Aaron J. Seigo
in my head that may not be immediately obvious until spelled out explicitly
(it wasn't to me! :) ==>
kde-promo is full of activity, but it's not all the same kind of activity.
different people are doing different kinds of promo and communications
support.
Yes. Good thing is that once someone gets involved in one part, they often get
drawn in to other areas too. I only signed up for writing Dot articles ;-)
Post by Aaron J. Seigo
just witness Anne's emails on Userbase, the work on having shirts and
other merch, work on release announcements and other "set piece" press
announcements and my (& other's) focus on getting grass roots communication
tighter.
as kde-promo continues to grow, we're going to need to be able to recognize
these different goals and tasks, all of which are needed and valid and
appreciated, and find ways to support or at least not block each other in
achieving them. sometimes we inadvertently block each other when someone is
doing something that isn't what we're doing. :) innocently, of course, but
it
Post by Aaron J. Seigo
happens.
Yes, for example there have been some duplicated efforts at times.
Post by Aaron J. Seigo
that offer more concrete and expose more of what i'm thinking on these days
w/regards to promo & communication)
Yep, will be quicker to get people together and discuss

Cheers,
stu

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